Marketing, as we know it, has been around for a long time. It first started with word of mouth marketing and this was passed mainly among family and friends. This still happens today but has expanded through networking events and seminars etc
So how do you build a ‘buzz’ around your company and have others rush to talk about you and your company? Well this isn’t something that happens overnight, in fact it can and take quite a while depending on your strategy and your ability to get people involved at ALL levels.
The time for greater understanding and leadership is upon us, this doesn’t really matter if you’re a ‘one man band’ or a multinational company the time has come to think holistically on how you introduce your company and your people in to the mix? This calls for new processes, systems as well as perspective and direction that you must give them. This won’t be easy and it will probably be a lengthy process but you can make it fun as well as profitable.
For the larger companies changing the management and execution infrastructure can be time consuming and difficult to implement. It will be both exciting and arduous. Something I realised a while ago, working with all types of companies, is that in order to inspire true leaders, they need a little help and it doesn’t necessarily take off because executives suddenly realise the potential of social media. It happens because they can see the benefits of how collaboration and listening along with other variables starts to impact the bigger picture and the company bottom line.
Let’s face it to create a buzz you first need to ‘listen’ and then take action on what’s being said most companies are not good at listening, but they are good at talking!
Create a ‘media hub’ for your company so when divisions or groups within the business are finding it difficult or a losing focus there is somewhere and someone to go to for help and guidance. If you don’t then you really do risk brand integrity and maybe even brand and market dilution and confusion.
So by now you should have realised it’s really not enough to set up blogs, let people know where you are through Foursquare or send out updates every day to social networking platforms. No, what you now need is structure, organisation, direction and most importantly collaboration across all platforms and above all this MUST be meaningful and consistent.
Build a meaningful and consistent dialogue with your consumers, remember they have never been so empowered, they now do not require but demand the human touch from companies if you keep this as your aim you will build a vibrant and influential community that with not only advocate you and your brand but create a ‘buzz’ around it.
Why not share with us how you created your company buzz?
photo credit: Scottie